Malaysian Government Spent RM62.8 Million On Rebranding In Just 3 Years

RM62.8 or roughly US$14.3 was spent by the Malaysian government rebranding exercises between March 2020 and January 30, 2023.

Malaysia saw changes government three times during that period following a political crisis that eventually culminated a Pakatan Harapan alliance coming into power following the Southeast Asian country’s 15th general elections.

There were three Prime Ministers; Muhyiddin Yassin (2020-2021), Ismail Sabri Yaakob (2021-2022), and Anwar Ibrahim (2022-present). Muhyiddin and Sabri were from the same coalition; Perikatan Nasional, while Anwar represents the Pakatan Harapan coalition.

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Here’s a breakdown of each rebranding exercise following the changes in government (and Prime Ministers), according to Minister in the Prime Minister’s Department (Sabah, Sarawak Affairs and Special Duties) Armizan Mohd Ali:

Kerajaan Prihatin (Perikatan Nasional-led government): RM181,752.20 (US$41,382.58).

‘Kerajaan Prihatin’ means ‘Government Cares’ in Malay.

Keluarga Malaysia (Perikatan Nasional-led government): RM62,093,139.05 (US$14,137,788.13).

Malaysia Family rebranding under Ismail Sabri Yaakob.

Malaysia Madani (Pakatan Harapan-led government): RM489,216 (US$111,388.03).

‘Malaysia Madani’ under Anwar Ibrahim aims to create more civil Malaysians.

Out of the total above, Ismail’s government spent the most, a whopping 98 percent on rebranding exercises.

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This begs the question: Are these rebranding exercises worth the money poured in? Your guess is as good as mine.

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