Think about it: How much of your life is spent online? Have you revised your average screentime on your devices?
Well, Meltwater, a global leader in social and media intelligence and We Are Social, the socially-led creative agency, are excited to release Digital 2023, their latest annual report on social media and digital trends worldwide.So, you can really, really know the answer.
Additionally, the report shows that the typical internet user globally has reduced their average daily internet use by 20 minutes, over the past 12 months to 6 hours, and 37 minutes. This equates to a ‘year-on-year reduction’ of almost five %. Nature is healing!
However, time spent on social platforms hit differently. Per the report, the time spent has increased to more than two and a half hours per day, that’s 40 minutes more than time spent watching broadcast, and cable TV.
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Analysis of the data suggests that people are looking for more purposeful internet use (so, no doomscrolling), with a focus on quality over quantity.
The daily usage rate is a return to 2019 levels, before the COVID-19 pandemic had a profound impact on the world’s digital behaviors.
And, YES – the research does include studies done within the Southeast Asian region, too.
For starters, internet users in Singapore:
- Represent the early adopters of smart devices and wearables, with 33.3% of households owning at least one smart home device, compared to 14.2 of global households.
- 51% of internet users in Singapore scan QR codes on their mobile each month, well above the global average of 44.6%. No hard-cash FTW!
In Malaysia, the average internet user in Malaysia aged 16 to 64, spends 2h 47 minutes on social media each day, higher than the global average of 2h 31 minutes.
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The Philippines is the number #4 country in terms of time spent on social media (3h 43 minutes), significantly higher than the global average of 2h 31 minutes.
- 95.8% of internet users in The Philippines play video games on any device, making it the #1 country to do so, ahead of the global benchmark of 81.9%.
- 55.6% of internet users in The Philippines, aged 16 to 64, watch vlogs each week and are the largest consumer of such content, compared to other countries.
Alexandra Saab Bjertnæs, Chief Strategy Officer at Meltwater recognizes that retail aspects, need to interact with social media more than ever these days (Think: even Instagram has a Shop tab now!),
Brands that want to be competitive today need to stay ahead of trends, searching for and identifying them, in order to understand their impact on any given industry. Consumers continue to spend more and more time on social media, and it’s clear that social will play an even more important role in the customer journey as users turn to platforms like TikTok and Instagram to guide their decision-making process.
Additionally, Nathan McDonald, Group CEO and co-founder at We Are Social commented:
Social media’s influence on how we live our lives continues to grow. From shopping to connecting, entertaining to searching, it’s inextricably linked to our habits both on and offline. It’s interesting to see internet use becoming more discerning – while being online is still incredibly important in our everyday lives, people rightly want to make sure it’s time well spent.
Of course, you can download, and read through the Digital 2023 report for yourself, too! This easy access to the report, is complimented with slides that are easy to read as well.